What happened to CIGA's damning google reviews?

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Until recently when you searched on google for CIGA or cavity wall insulation you would be greeted by some information on the right hand side of the page which included some google reviews of the business (and a photo of some bloke...anyone know who?).


Among those were classic reviews which mirror our experience...




Clearly the number of negative reviews should be a clue that there was something wrong with the customer service of this organisation responsible for guaranteeing more than 6 million homes.

In a bit of a dirty move, CIGA's leadership decided to address these reviews not by reaching out to satisfied customers for feedback or to find out from affected customers how they can  improve their customer service. Instead their thin skinned solution was to declare their business as closed on google maps/business which had the effect of removing all user's reviews.

Searching for precedence it seems that this is a common tactic of dodgy traders who change the name of their business and re register when there are too many negative reviews.

I'll leave you dear reader to come to your own conclusions about this.



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